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Sustainable marketing

Author: Diane Martin; John Schouten
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Diane Martin; John Schouten
ISBN: 9780136117070 0136117074
OCLC Number: 670374985
Description: xvi, 247 pages : illustrations, maps ; 28 cm
Contents: An introduction to sustainable marketing --
Sustainable marketing strategy --
Ethical dimensions of sustainable marketing --
The marketing environment and processes --
Consumer beahvior and sustainable marketing --
Measurement and research for sustainable marketing --
Market segmentation, targeting, and positioning for sustainability --
Global problems, global opportunities --
Sustainable products and services --
Sustainable branding and packaging --
Marketing channels : sustainability in the value chain --
Sustainable pricing --
Sustainable marketing communication --
Sustainability in the promotion mix : methods, media and customer relationships --
Digital media and sustainable marketing.
Responsibility: Diane Martin, John Schouten.
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