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Sustainable marketing

Author: Diane Martin; John Schouten
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2012.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

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Details

Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Diane Martin; John Schouten
ISBN: 9780136117070 0136117074
OCLC Number: 670374985
Description: xvi, 247 p. : ill., maps ; 28 cm.
Contents: Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships
Responsibility: Diane Martin, John Schouten.
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