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|All Authors / Contributors:||
Michael B Hinner
|Description:||587 p. : ill. ; 21 cm.|
|Contents:||Contents: Michael B. Hinner: General Introduction: The Influence of Stereotyping on Consumer Behavior - James W. Neuliep: A Contemporary Conceptualization of Ethnocentrism - Geert Hofstede: Business Goals and Corporate Governance - Erla S. Kirstjansdottir/Judith N. Martin: A Case Study in Intercultural Management Communication: Icelandic Managers and French, Spanish, and Indian Employees - Ming-Yi Wu: Managing Diversity in Higher Education in Response to Internationalization and Globalization: Implications for University Leaders - Vivian C. Sheer/Guo-Ming Chen: Performance Appraisal in Hong Kong Subsidiaries versus Their U.S. Parent Companies: Culture, Communication, and Appraisal Effectiveness - Yea-Wen Chen/Courtney Fletcher/John Oetzel: Updating Face Negotiation in Cross-Cultural Conflict through Examining Multilevel Influences on Culture - Kris Acheson: Navigating Silences in International Business Contexts - Edwin R. Mc Daniel: The Cultural Antecedents to Japanese and U.S. Negotiation Styles - Tadasu Todd lmahori: The Great Cultural Divide in International Business Communication: High and Low Context Communication - Sundae R. Bean: (Re)constructions of the Self & Others: Peeling Back Layers of Identity, Context, and Power in Intercultural Tourism Interactions - Carlos Valdez/Felipe Korzenny/Holly McGavock: Testing Key Hypotheses about U.S. Hispanic Consumer Behavior: Marketing-Assumptions or Reality? - Ling Chen: Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs - Ee Lin Lee/Bradford J. Hall: Cultural Ideals in Chinese Malaysians' Discourse of Dissatisfaction - Junhao Hong/Ho-Chun Li: Taiwan's TV Facing Transnational Media: The Battle between Indigenous Culture and Global Hybrid Culture - Shuhua Zhou/Jie Xu/Yinjiao Ye/Peiqin Zhou: Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention - A Comparison of U.S. and Chinese Viewers - Arun Vishwanath/Hao Chen: Communication Technology as an Extension of the Self in the U.S. and Germany: A Cross-Cultural Study Linking People's Associations with Technology to Their Symbolic Proximity with Others - Lucia Dura/Arvind Singhal/Eliana Elias: Listener as Producer: Minga Peru's Intercultural Radio Educative Project in the Peruvian Amazon - Juana Du: Factors Contributing to Cross-Cultural Adaptation of Mainland Students in Hong Kong: Testing a Dynamic Model - Hiromi Motozuka/Stella Ting-Toomey: Intercultural Adjustment Training: A Proposed Model and Sample Application Tool - Young Yun Kim: Intercultural Personhood: Globalization and a Way of Thinking.|
|Series Title:||Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation, Bd. 7.|
|Responsibility:||Michael B. Hinner (ed.).|
Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. In this book, the authors covers a various spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture's influence in particular business contexts.
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