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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
George S Vozikis; Timothy S Mescon; Howard D Feldman |
| ISBN: | 9781933483092 1933483091 |
| OCLC Number: | 62728426 |
| Description: | xiv, 468 p. ; 28 cm. |
| Contents: | PART I: Introduction to Entrepreneurship And Intrapreneurship -- Entrepreneurship and the entrepreneur -- Corporate entrepreneurship -- Feasibility analysis and venture evaluation: putting it all together in a business plan -- Venture success framework: overall success requirements -- PART II: Venture Initiation -- Venture idea sources and opportunities (CAN WE MAKE A VALUE CONCEPT NICHE FOR THE CUSTOMER? Why buy?) -- Venture strategic market targeting, management, and planning (CAN WE SELL IN A DEMAND-DRIVEN STRATEGIC OPPORTUNITY TARGET MARKET? Who buys, how many, when, how, where?) -- Venture financial analysis and return projections (CAN WE PROFIT?) -- Venture financial needs: personal investment and additional funding needs (CAN WE COMMIT?) -- Venture infrastructure: product/service and marketing considerations (CAN WE PLAN THE PRODUCT AND MARKETING INFRASTRUCTURE?) -- Venture infrastructure: organizational and operational considerations (CAN WE PLAN THE ORGANIZATIONAL AND OPERATIONAL INFRASTRUCTURE?)-- Venture infrastructure: legal considerations (CAN WE PLAN THE LEGAL INFRASTRUCTURE?)-- PART III: Venture Management -- Venture ability to execute: organizing, staffing, and management considerations (CAN WE EXECUTE THE MANAGEMENT AND LEADERSHIP OF PEOPLE?) -- Venture ability to execute: financial management considerations (CAN WE EXECUTE THE MANAGEMENT AND CONTROL OF MONEY?) -- PART IV: Venture Development --Venture growth management and development (CAN WE GROW?) -- Venture international growth management (CAN WE GROW INTERNATIONALLY?) -- APPENDIX: financial analysis essentials. |
| Responsibility: | George S. Vozikis, Timothy S. Mescon, Howard D. Feldman. |
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